Create a "warm" leads list in minutes

Published: September 17, 2014

Generate leads for your business by making the most of your email newsletter reporting. By thinking strategically about your email newsletters you could convert readers into clients and be more efficient with your client communications. Using the Client Communication Tool (CCT) you can see who is reading your newsletter and which articles they are reading. […]

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Using LinkedIn recommendations to build credibility

Published: September 17, 2014

Why are recommendations so important? Recommendations are some of the most powerful factors that influence a buyer’s decision to do business with an individual or business. A recommendation from a client or business associate can instantly help build your credibility with potential clients. LinkedIn realizes this, and has created the LinkedIn Recommendations section to highlight […]

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Someone is looking for you. What will they find?

Published: August 13, 2014

82% of Australians over the age of 16 are online. This means that most of your clients and prospects are online researching products and services before they make a purchase. So you need to make it easy for these clients and prospects to find you. Having a website is a great start but these days […]

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Why we love explainer videos (and why you should too!)

Published: August 7, 2014

You’ve no doubt heard that video is one of the most effective tools you can use for online marketing. It’s true; in fact, a video may be exactly what’s needed to give your product or service the traction it needs. How do you get started with video marketing? An explainer video is the perfect way […]

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Why the email subject line is so important

Published: July 2, 2014

Terrific images, videos and articles are pointless if your readers don't open your email in the first place. That's why the subject line is so important. The subject line of your email often determines whether your email is opened, deleted or spammed. Obviously you want your emails to be opened so that your readers click […]

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6 ways to build your email list

Published: June 25, 2014

So you’re sending interesting and timely newsletters to your email database. Great! The only problem is that not all your clients are receiving your email newsletters. Maybe you’ve got 300 email addresses but you have 1500 existing clients in your database. Not to mention all the prospects out there that could use the help of […]

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I’ve slipped to page 2 on Google. Why?

Published: June 25, 2014

Say you are a Financial Planner on the Gold Coast. Three months ago when you searched for “Financial Planner Gold Coast” in Google your business was listed on the first page of Google results. But when you did the same search today your business had moved to the 2nd page of results. What happened? Just […]

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Plan to succeed – Social media calendar

Published: May 28, 2014

OK so you have your Social Media assets set up, your LinkedIn page looks professional and your Facebook page presents your brand and it’s personality. Google+ is set up and Twitter is ready to go. So what now? To keep people interested you must regularly add content. In other words, keep it fresh. Where do […]

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Can your business be found on Google?

Published: May 28, 2014

Congratulations! Getting your website live is a momentous task. People can now visit your site and find out all about you and what you do.  So now that your website is live, how can SEO (Search Engine Optimisation) help more people find you?  Search engines are one of the most used online tools. They help […]

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Personalise your email Welcome Text with a STAFFBIO

Published: May 28, 2014

What is a STAFF BIO? A STAFF BIO is the email signature that appears at the bottom of your Welcome Text. It allows you to include a staff photo, social media links and any other information you want to set-up once and it will appear in your communications. How it appears in CCT                                                        […]

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